Each built heritage artifact possesses multiple types of information, varying from simple, factual aspects to more complex qualitative and tacit qualities and values like the architectural symbolism of a monument. This paper investigates how tangible interaction can enable the communication of qualitative information of built heritage to lay visitors. Through a comparative, field study in a real-world museum context, we examined how the tangible characteristics of an interactive prototype museum installation influence how visitors perceive a particular story. The communicated story relates a historical journey in ancient Egypt to the physical and architectural characteristics of the entrance colonnade at the Djoser Complex in Saqqara. The first preliminary findings indicate how tangible interaction is able to engage museum visitors more to accomplish additional efforts, facilitating a vivid understanding of cultural values and architectural qualities of built heritage.