In this paper, a system dynamics approach is introduced for the macro-planning of the selection of new product families in the consumer electronics industry in developing countries. A decision methodology structure is built that includes the impact factors of rapid technology changes and uncertainty. System dynamics models are designed to select the product family's planning strategy, considering the different variables in marketing, product design, supply chain, and manufacturing method. The developed model is validated for a real case study of television manufacturing in Egypt. The results reveal that using system dynamics reflects the dynamics of the consumer electronics industry and can be used for its strategic planning.
Research Member
Research Date
Research Year
2021
Research Journal
The South African Journal of Industrial Engineering
Research Vol
vol. 32 No. 2
Research_Pages
133-149
Research Abstract
Research Rank
International Journal