The catalytic effect of europium(III) on the reduction of thionine dye (Th) by selenous acid has been studied by spectrophotometry in aqueous sulfuric acid solutions at a constant ionic strength of 3.0 mol dm−3 and at different temperatures (283–313 K). A first-order dependence with respect to both [Th] and [EuIII] was obtained, whereas the orders with respect to [SeIV] and [H+] were less than unity. Variation of ionic strength and dielectric constant of the reaction media did not affect the reaction rates. Probable mechanistic schemes for thionine reductions in both the absence and presence of europium(III) catalyst were proposed. The rate laws associated with the reaction mechanisms were derived, and the reaction constants were calculated. The activation parameters of the rate constants of the slow steps of both uncatalyzed and catalyzed reactions along with thermodynamic quantities of the equilibrium constants are computed and discussed.